Analytical CRM

Analytical CRM comprises the control and optimisation of customer-oriented operative CRM processes, which is made possible by the relevant knowledge provided. Analytical CRM includes components such as the data warehouse for the collection, integration and preparation of customer data, as well as the customer analysis based on it.

Analytical CRM comes up in this blog.

Dashboard functions in MARIProject

SAP Business One has had distinctive functionalities for creating dashboards since version 9 at the latest. But also MARIProject, integrated project software ...
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More key figures transparency in the ERP system

Many companies hope that the introduction of ERP software will bring more transparency to their key figures. However, it only becomes clearer...
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Data warehouse or data lake

Data lakes and data warehouses are buzzwords one hears when it comes to data retention in the context of big data...
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Big Data – Relevant for SMEs?

Big data is not relevant for small and medium-sized companies. Such an assessment can often be heard and read ...
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Data analysis for SMEs

A critical analysis "Data analysis for SMEs" or "Data Science" should actually be one of the top issues for medium-sized companies. For it ...
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Free MS Power Bi Ebook

Microsoft Power Bi is a business intelligence tool that can be used to dock different data sources. The data can be used by the Bi Tool ...
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