The address management manages all address data. With the help of a CRM system classic contact data, but also individual profiles are created in databases in which information such as product interests are stored. In addition to uniform storage and effective sorting, address management is used in dialogue marketing, direct marketing and contact management. In this way, it significantly supports customer loyalty (customer relationship management) and customer orientation. The data protection can be offered by the CRM solution.
News from the SAP B1 “remote control” – CRM for Outlook
For many employees in offices around the world, Microsoft Outlook is probably still the linchpin of their ...
Two in one: 6 reasons to integrate CRM and ERP
CRM and ERP - two systems for one company. Use customer relationship management and enterprise resource planning separately as software, ...
Part 2: Introduce CRM in B2B sales
In the first part of this series, we dealt with the requirements that CRM software should meet for B2B sales ...
Part 1: CRM in B2B sales
A CRM system is justifiably used in B2B sales in particular. The demands in sales have grown and good data management is ...
A connection for a (successful) life: ERP and CRM linked
ERP and CRM linked? This is not only desirable, but necessary for the company's success. Especially for small and medium-sized companies...
ERP&CRM - Part 3: Possibilities of integration
You can get around the integration of CRM and ERP. We dealt with why integration is necessary in the first ...
