SAP B1 blog

Customer loyalty means turning one-time customers into regular customers of a company. A regular customer, i.e. a customer who only uses a certain company, is necessary. Securing regular customers, revenue sources and costs/effort for new customer acquisition may lose priority.
In order to bind a customer to one's own company, customer satisfaction is an essential prerequisite. The more satisfied the customer is, the more likely he is to come back. By means of a professional CRM (Customer Relationship Management), customer loyalty can be increased even further. A CRM helps with techniques and strategies on how to bind customers more closely to the company. These are, for example, special incentives such as bonus programmes, rewards or customer cards, which are intended to bind the customer to the company. By analysing buying behaviour and conducting surveys, companies can gather valuable information that they can use to attract regular customers (campaign management). By means of CRM software, this information can be evaluated and used in a targeted manner.

Customer loyalty comes up in this blog.

News from the SAP B1 “remote control” – CRM for Outlook

For many employees in offices around the world, Microsoft Outlook is probably still the linchpin of their ...
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Two in one: 6 reasons to integrate CRM and ERP

CRM and ERP - two systems for one company. Use customer relationship management and enterprise resource planning separately as software, ...
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Part 2: Introduce CRM in B2B sales

In the first part of this series, we dealt with the requirements that CRM software should meet for B2B sales ...
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Part 1: CRM in B2B sales

A CRM system is justifiably used in B2B sales in particular. The demands in sales have grown and good data management is ...
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A connection for a (successful) life: ERP and CRM linked

ERP and CRM linked? This is not only desirable, but necessary for the company's success. Especially for small and medium-sized companies...
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ERP&CRM - Part 3: Possibilities of integration

You can get around the integration of CRM and ERP. We dealt with why integration is necessary in the first ...
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SAP Business One – CRM for Outlook Video in German

We already reported about Boyum's new Outlook add-on for SAP Business One here in the blog...
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ERP&CRM - Part 2: Defining business processes

In the first part about ERP and CRM, we clarified why an integration between the two systems is recommended. If ...
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ERP & CRM ? Part 1: Why integration is necessary

ERP and CRM. Two systems that fall more than often in one sentence. The two solutions have two fundamental ...
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SAP Business One a CRM?Software ?

What actually is CRM? The question seems trivial at first, since CRM (or Customer Relationship Management) has been a...
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How strangers become interested parties - effective lead generation

Acquisition is a difficult subject. Nevertheless, there are ways and means to attract new prospects - and through effective lead generation ...
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SAP Cloud for Customer docks to SAP Business One

"Cloud for Customer" is the name of the new cloud series from SAP. The offer is aimed specifically at sales and is complete ...
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This also includes online shops

Once we lived in the countryside, then in cities and now on the web. That's what it says in the movie...
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Systematically manage sales with the sales funnel

While there is software (namely a CRM system) for the "customer relationship", winning new customers for many companies turns out to be...
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Another mobile solution: i-deal for SAP Business One

Mobile applications for SAP Business One are growing with i-deal. As a marketing manager of an ERP manufacturer recently said: "The ...
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SAP Business One is very trendy

The consulting firm i2s is a company that is independent of software providers and is known for its regularly published studies and market research. Among other things ...
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