SAP B1 blog

Direct marketing describes all direct and individual contacts with a company's target group. The targeted and personal individual approach is intended to initiate an individual dialogue with the potential customer. Communication measures here are e-mails, telephone calls or letters, through which the target group is addressed directly.

Direct marketing features in this blog.

News from the SAP B1 “remote control” – CRM for Outlook

For many employees in offices around the world, Microsoft Outlook is probably still the linchpin of their ...
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Two in one: 6 reasons to integrate CRM and ERP

CRM and ERP - two systems for one company. Use customer relationship management and enterprise resource planning separately as software, ...
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Part 2: Introduce CRM in B2B sales

In the first part of this series, we dealt with the requirements that CRM software should meet for B2B sales ...
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Part 1: CRM in B2B sales

A CRM system is justifiably used in B2B sales in particular. The demands in sales have grown and good data management is ...
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A connection for a (successful) life: ERP and CRM linked

ERP and CRM linked? This is not only desirable, but necessary for the company's success. Especially for small and medium-sized companies...
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ERP&CRM - Part 3: Possibilities of integration

You can get around the integration of CRM and ERP. We dealt with why integration is necessary in the first ...
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