Retail in transition / Part 2. Weak cross-channel services: This pleases Amazon and Co
9 Nov

Retail in transition / part 2. Weak cross-channel services: That pleases Amazon and Co

It often takes a while to find the shoe of your dreams, so that the brand and colour match your expectations. And then this: the size is not in stock. If the customer then leaves the shop, the stationary retailer has lost this turnover. The reason is often the lack of Cross Channel Services.

2

According to a recent study, only just under 12 percent of all retailers manage to keep their customers in their own sales channels. And only six per cent are in a position to reach out to customers via so-called Cross Channel Services to bind them to the company. Modern services such as having an out-of-stock item simply delivered to your home (Ship-To-Home) or to reserve an item online in order to try it on or look at it in the shop (Click-To-Reserve) and then to buy them are largely not possible with the existing IT and cash register systems of the traders.

Cross-channel services as a poachers?

Well thought-out cross-channel functionalities are the key to ensuring that customers do not have to go to the big players in the Ecommerce such as Amazon, Ebay and Zalando. Customers reached via social media channels such as Instagram or What's App, redirected to the online shop with corresponding functionalities, can reserve the product and, with the appropriate shipping logistics, pick it up the next day at their local branch. Ideally, the customer would be informed as soon as the reserved product is on site.

This coordination within the channels often already fails due to different prices in the Online shop and the stationary trade. Price promotions are not implemented simultaneously across channels.
If a retailer has different prices for the same item on Zalando and Ebay than on the in-house platforms, the customer hardly feels bound to 'his' retailer. trader. He looks for the product online ? at the most favourable conditions. And statements about the availability of goods due to inconsistent stocks in the system components often leave much to be desired.

Here to read the first part of the series on cross-channel services.

This is followed by the third part on the topic of eRetail.

return rate

Return rates – on the trail of returns

Returns are increasingly burdening online trade. A key figure that is often used in a business context is the return rate. Returns are ordered goods that ...
Continue reading ?
Webshop integration via hub (899 × 423 px)

Web shop integration with SAP Business One Integration Hub

Web shop integration with SAP Business One has been a regular requirement for many years. These have long been offered by manufacturers and for ...
Continue reading ?
e-retail

eRetail / Part 3: Branch and online businesses need each other

Branches and the eRetail of the respective store must interact with each other in order to survive in the market...
Continue reading ?
Cross Channel Services

Retail in transition / part 2. Weak cross-channel services: That pleases Amazon and Co

It often takes a while to find the dream shoe so that the brand and color match the ideas. And then ...
Continue reading ?
Ecommerce

eRetail / Part 1: Retail in transition? Are cross-channel services the answer?

The constant availability of goods online is a concern for retailers. Many are reacting to the "change in retail" with cross-channel services ...
Continue reading ?
SAP_Business_One_Erfolg_Success

Successful in e-commerce: Sell online with SAP Business One

SAP Business One is now used worldwide in a wide variety of companies. Small and medium-sized companies from a wide variety of industries rely ...
Continue reading ?
Ecommerce

This also includes online shops

Once we lived in the countryside, then in cities and now on the web. That's what it says in the movie...
Continue reading ?
SAP_Business_One_Erfolg_Success

Success at full throttle: Safe on the motorbike and with SAP Business One

Cartagena is a port city in southeastern Spain. In addition to the Mediterranean Sea, Cartagena also offers a 3506 meter long motorbike circuit. Since ...
Continue reading ?
SAP_Business_one_eCommerce

ShopERP – SAP Business One becomes an eCommerce system

A large number of web shop solutions are now available for SAP Business One. All relevant players in e-commerce ...
Continue reading ?
SAP_Business_One_Ordermanager

Purchasing like “the big ones” in SAP Business One with the andavis order manager

In addition to medium-sized companies that operate the ERP system as a complete solution, SAP Business One also addresses large medium-sized companies or even corporations that ...
Continue reading ?
2

Leave a Reply

Your email address will not be published. Required fields are marked *
You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>