Azure Active Directory, often referred to simply as Azure AD, is a product from Microsoft's technology portfolio. It serves as a cloud-based identity and access management solution designed specifically for modern organisations.

Cloud-based identityUnlike traditional on-premises directory services, Azure AD is fully cloud-based. This offers companies greater flexibility and scalability to meet the constantly changing requirements of modern IT landscapes.
- Single sign-on across applicationsJust like AD FS, Azure AD also offers an Single sign-on functionality. This allows users to access multiple cloud applications with just a single login.
- Multifactor authenticationSecurity is a top priority, and Azure AD enhances this by integrating multi-factor authentication. This provides an additional layer of security by requiring users to provide more than one verification method.
- Integration with other Microsoft productsAzure AD integrates seamlessly with a wide range of Microsoft products, including Office 365, Azure
- Device managementAzure AD enables organisations to securely manage a wide range of devices, including mobile devices, and ensure that only trusted devices have access to corporate resources.
- Customisable user experienceCompanies can personalise the login and access experience for their users through branding and individual policies.
- B2B and B2C functionsAzure AD is not just limited to internal use. With the B2B and B2C functions, companies can work securely with partners and create personalised customer experiences.