A sales forecast is a systematic prediction of how many products or services a company will sell in a certain period of time. It is based on historical sales data, market analyses, trends, seasonal fluctuations and other influencing factors such as marketing campaigns or economic conditions. Sales forecasts serve as an important decision-making basis for production, warehousing, personnel planning and budgeting. Modern sales forecasting increasingly utilises data-driven methods, including statistical models, machine learning and AI, to increase accuracy. They help companies to avoid bottlenecks, improve customer satisfaction and minimise costs. Costs to optimise.
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