Analytical CRM encompasses the control and optimisation of kuden-directed operative CRM processes, which is made possible by the relevant knowledge made available. Analytical CRM includes components such as the data warehouse for the collection, integration and processing of customer data, as well as the customer analysis based on it.
Analytical CRM comes up in this blog.
SAP Integration & Data Analytics Tools 2023
In the current digital landscape, data is indisputably considered the central element of every company. The correct handling of data analysis or ...
Dashboard functions in MARIProject
SAP Business One has had distinctive functionalities for creating dashboards since version 9 at the latest. But also MARIProject, integrated project software ...
More key figures transparency in the ERP system
Many companies hope that the introduction of ERP software will bring more transparency to their key figures. However, it only becomes clearer...
Data warehouse or data lake
Data lakes and data warehouses are buzzwords one hears when it comes to data retention in the context of big data...
Big Data – Relevant for SMEs?
Big data is not relevant for small and medium-sized companies. Such an assessment can often be heard and read ...
Data analysis for SMEs
A critical analysis "Data analysis for SMEs" or "Data Science" should actually be one of the top issues for medium-sized companies. For it ...
