Services and goods offered to customers to retain them after purchase.
after-sales service is a service-orientated marketing policy. The customer After the purchase of a product or service, the customer receives further support. It serves both customer loyalty and the acquisition of new customers.
Examples of after-sales service measures
- Support with the installation
- Training
- Newsletters and mailings
- Customer club membership
- Repair services
- Direct meetings with clients
The advantage of professionally organised customer service is that companies achieve a higher margin than in the new customer business. This in turn leads to a sustainable increase in the value of the company.
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