19 Nov


Services and goods offered to customers to retain them after purchase.

after-sales service is a service-oriented marketing policy. Thereby the customer further support after the purchase of a product or service. It serves both customer loyalty and the acquisition of new customers.
Examples of after-sales service measures

  • Installation support
  • Training
  • Newsletters and mailings
  • Customer club membership
  • Repair services
  • Direct meetings with clients

Professionally conducted customer service has the advantage that companies achieve a higher margin than in new customer business. This in turn leads to a sustainable increase in the value of the company.


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