Analytical CRM comprises the control and optimisation of customer-oriented operational CRM processes, which is made possible by the relevant knowledge provided. Analytical CRM includes components such as data warehouse for the collection, integration and processing of customer data, as well as the customer analysis based on it.
Analytical CRM comes up in this blog.
SAP tools for integration & data analysis 2023
In the current digital landscape, data is indisputably considered the central element of every company. The correct handling of data analysis or ...
Dashboard functions in MARIProject
SAP Business One has had sophisticated functionalities for creating dashboards since version 9 at the latest. But MARIProject, integrated project software ...
More key figures transparency in the ERP system
Many companies hope that the introduction of ERP software will give them greater transparency in their key figures. However, it only becomes clearer ...
Data warehouse or data lake
Data lakes and data warehouses are buzzwords you hear when it comes to data storage in the context of big data.
Big Data - Relevant for SMEs?
Big data has no relevance for small and medium-sized enterprises. Such an assessment can often be heard and read ...
Data analysis for SMEs
A critical analysis "Data analysis for SMEs" or "data science" should actually be one of the top issues for SMEs. Because it ...
