Direct marketing describes all direct and individual contact with a company's target group. The targeted and personal individual approach is intended to initiate an individual dialogue with the potential customer. The communication measures used here are e-mails, telephone calls or letters, through which the target group is addressed directly.
Direct marketing features in this blog.
News from SAP B1 "Remote Control" - CRM for Outlook
Microsoft Outlook is probably still the linchpin for many employees in offices around the world.
Two in One: 6 Reasons for Integrating CRM and ERP
CRM and ERP - two systems for one company. Using Customer Relationship Management and Enterprise Resource Planning separately as software ...
Part 2: Introducing CRM in B2B sales
In the first part of this series, we looked at which requirements CRM software for B2B sales should fulfil ...
Part 1: CRM in B2B sales
A CRM system is justifiably used in B2B sales in particular. The demands in sales have grown and good data management is ...
A bond for (successful) life: ERP and CRM linked
ERP and CRM linked? This is not only desirable, but necessary for a company's success. Especially for small and medium-sized companies ...
ERP&CRM - Part 3: Integration options
You can get around the integration of CRM and ERP. We dealt with why integration is necessary in the first ...
