Once we lived in the countryside, then in cities and now on the internet. That's what the film "The Social Network" says. The success stories of online commerce and the digital economy show that it is not only social networks that are tearing down the boundaries between the real and digital worlds. Online shops.
Integration of the processes
In the process, companies that were previously in the Ecommerce were not active, how important it is to unify all sales processes. merchandise management, product management, supplier connection, logistics and marketing - all of this is also part of the online market world. The flexibility made possible by e-commerce can only be achieved by integrating these processes.
Online shops to be fully integrated
According to a survey by Poet, only about one in four companies has an online shop that is integrated in marketing as well as in the CRM and ERP system. The good news: every third company in the survey wants to integrate its web shop into all processes in the coming years.
Online shops as data suppliers
Or the other way round? Because the clicks, purchase histories and offers, in conjunction with the integration of corresponding tools, are important for the analysis of customer behaviour and therefore valuable for sales as a whole. The improved sales opportunities are also the main incentive to integrate e-commerce. Of course, the holistic automation that good process packages can guarantee is also pleasing. Apart from the need to compete - because only those who are online really are.
Shopware 6 for SAP Business One
E-invoicing - The flexible EN 16931 standard
Return rates - on the trail of returns
Web shop integration with SAP Business One Integration Hub
eRetail / Part 3: Branch and online businesses need each other
