Campaign management is a form of marketing and a central part of customer relationship management. The aim is to provide each customer with the right information offer with the right communication style and via the right communication channel at the right time. The customer's needs are essential in the campaign process.
This "campaign process" can be divided into three phases:
- Planning: When planning the campaign process, all previous contact points (e.g. sales, service or eCommerce) with customers (customer touch points) are collected.
- Analysis: Special CRM software and analysis systems can be used to analyse customer touch points and derive the information needed to manage the campaign.
- Management: Specific advertising measures are initiated during management (e.g. direct mailings, e-mail/telemarketing, e-mail/letter campaigns).
Campaign management comes up in this blog.
News from SAP B1 "Remote Control" - CRM for Outlook
Microsoft Outlook is probably still the linchpin for many employees in offices around the world.
Two in One: 6 Reasons for Integrating CRM and ERP
CRM and ERP - two systems for one company. Using Customer Relationship Management and Enterprise Resource Planning separately as software ...
Part 2: Introducing CRM in B2B sales
In the first part of this series, we looked at which requirements CRM software for B2B sales should fulfil ...
Part 1: CRM in B2B sales
A CRM system is justifiably used in B2B sales in particular. The demands in sales have grown and good data management is ...
A bond for (successful) life: ERP and CRM linked
ERP and CRM linked? This is not only desirable, but necessary for a company's success. Especially for small and medium-sized companies ...
ERP&CRM - Part 3: Integration options
You can get around the integration of CRM and ERP. We dealt with why integration is necessary in the first ...
