Market segmentation is one of the most important foundations of marketing strategy. It divides the overall market into smaller, clearly defined submarkets, known as segments. The segmentation is based on characteristics such as demographic data (age, income), geographical conditions or psychographic characteristics (lifestyle, motivation). This allows a company to tailor its marketing activities and products to the needs and wishes of the respective target group, thereby increasing its efficiency. Special evaluation requirements can be met by add-ons such as the Versino Financial Suite that enable advanced financial analyses.
Two free webinars in July: Experience the Versino Financial Suite live
In 90-minute sessions, we'll show you practical ways to harmonise, streamline and automate your accounting in SAP Business One….
E-Invoicing 2026: What is changing now for SMEs and SAP B1 users
The e-invoice has moved beyond the theoretical IT project phase. Since January 2025, the obligation to receive e-invoices applies to all domestic companies — ...
Netting in SAP Business One: What makes the Versino Financial Suite different
When a business partner is both a customer and a supplier, that sounds like a comfortable situation. You know each other, you trust...
Trial Balance in SAP Business One: What the Versino Financial Suite does differently – and why tax advisors notice
The Trial Balance is one of the oldest reports in accounting. Every accounting program has it, and SAP Business One itself...
Versino Financial Suite Version 05.2026: What's Changed
Version 05.2026 of the Versino Financial Suite brings two innovations that directly target time loss and system limitations in daily...
E-Invoicing 2026: From Receipt to Mandatory Issuance — what SMEs must clarify now
From 1 January 2025, every B2B company in Germany must be able to receive electronic invoices — regardless of turnover. One and a half years...
