Customer loyalty means turning one-time customers into regular customers of a company. A regular customer, i.e. a customer who only uses one particular company, is necessary. Securing regular customers, sources of revenue and costs/expenditure for acquiring new customers may lose priority.
Customer satisfaction is an essential prerequisite for retaining a customer at your own company. The more satisfied the customer is, the more likely they are to return. Professional CRM (Customer Relationship Management) can further increase customer loyalty. A CRM helps with techniques and strategies to bind customers more closely to the company. These include, for example, special incentives such as bonus programmes, rewards or customer cards, which are designed to bind customers to the company. Companies also use analyses of purchasing behaviour and surveys to gather valuable information that they can use to attract regular customers (campaign management). This information can be analysed and used in a targeted manner using CRM software.
Customer loyalty comes up in this blog.
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