Digitalisation has become an all-encompassing buzzword that describes the transformation of our society in terms of information technology. Only German SMEs are still hesitant.
ERP solutions such as SAP Business One are of course also tools that (can) drive this digitalisation forward. However, it would of course be too short-sighted to focus solely on individual software solutions. The digital transformation is more far-reaching than even buzzwords such as Industry 4.0 can express. It encompasses new technologies as well as machines, organisations and business models. Last but not least, it affects individual people and their skills.
SAP away from the old ERP ways
The solutions and new approaches that SAP is researching and working on today, for example, often have little to do with the origins of pure merchandise management to do. Rather, the idea behind the management of BIG DATA is the all-encompassing processing of information from all areas of a person's life. As far as Germany is concerned, it does not seem to be in a bad position at first. After all, we have a lot of intellectual and technical infrastructure to cope with the digital challenge. At the same time, one of the main pillars of the German economy is, after all, the Middle class. The latter is recognised worldwide as extremely efficient and sometimes even innovative. However, in terms of digitalisation, there already seems to be a growing gap with industry.
Studies see a need for SMEs to catch up
That Institute for SME Research in Bonn has now published a study based on a survey of medium-sized companies. The aim was to ascertain the extent to which digitalisation has progressed in the mid-market. The results suggest that there is still a great deal to be done, or to put it positively, that there is still plenty of „digital potential“ to be unlocked for German medium-sized companies.
In the study „The Importance of Digitalisation"
In “Mittelstand" companies with annual revenues between one and ten million euros, there are comparatively high deficits in controlling.
The ubiquity of sensors in medium-sized manufacturing companies still seems to be a pipe dream 4.0. While the workflows of 26 % of the organisations surveyed are already supported, 35 % of the companies control their logistics digitally.
74 % of all companies surveyed even stated that internet-based information and communication technologies had either no or no decisive influence on their business model.
Fear of digitalisation
In some cases, fears of digitalisation are even expressed. Perhaps not without good reason, some small businesses fear becoming more standardised and comparable in the digital mainstream.
In any case, there is alienation on the part of medium-sized companies.
„One in three entrepreneurs states that they can no longer keep up with the numerous trends in information and communication technology. As a result, affected entrepreneurs are barely able to identify important trends for their business, let alone make a proper assessment of the costs and benefits of investing in digitalisation.“
The ongoing debate about data security in companies that take advantage of global data networks has not exactly encouraged openness towards all-encompassing digitalisation.
As the IFM study is not the only one to come to these conclusions - there is a survey by Deloitte that comes to similar results - cautionary voices are being raised. As early as 2014, the Handelsblatt newspaper reported:
„You have to let that sink in. Industry 4.0 is a massive wave rolling towards the German Mittelstand, global production processes are changing due to the advancement of automation, and it's estimated that by 2020, a mere six years away, more than 50 billion devices will be connected to the internet, and the Mittelstand doesn't find this relevant. Is this still sheer audacity or simply ignorance?“
Don't panic about the digital refuseniks
But perhaps one shouldn't be too alarmist about the digitalisation of the German Mittelstand either. Ultimately, it's about tools. Tools that must serve the corporate purpose of a medium-sized company. The consideration of when and which tools should be used has always been a reason for an entrepreneur to think thoroughly – at least in the Mittelstand. It cannot be the role of IT professionals, consultants and service providers to now beat up on supposed „digitalisation obstructors“. We should ultimately help them to act.
German SMEs focus on digitalisation – „step-by-step“ and long-term
Business Intelligence: A Guide for SMEs
Are German SMEs missing out on digitalisation?
IFRS - International Financial Reporting Standards for SMEs too