Cross media publishing refers to the creation of publications that belong to different media but also share the same database. All content is managed and archived in a media-neutral manner. This means that texts, images and all other graphic elements are stored unformatted and in their original state. Cross media publishing is thus particularly helpful on the internet, as advertising and online publications as well as print media can be created automatically. This makes production flexible and costs low. In addition, users of cross media publishing benefit from transparency in the organisation, administration and maintenance of data and the prevention of errors and redundancies in the data.
Cross media publishing features in this blog.

News from the SAP B1 “remote control” – CRM for Outlook

Two in one: 6 reasons to integrate CRM and ERP

Part 2: Introduce CRM in B2B sales

Part 1: CRM in B2B sales

A connection for a (successful) life: ERP and CRM linked
