Cross-media publishing refers to the creation of publications that belong to different media but are based on the same database. All content is managed and archived in a media-neutral manner. This means that texts, images and all other graphic elements are stored unformatted and in their original state. This makes cross-media publishing particularly useful on the Internet, as advertising and online publications as well as print media can be generated automatically. This makes production flexible and keeps costs low. Cross media publishing users also benefit from transparency in the organisation, management and maintenance of data and the prevention of errors and redundancies in the data.
Cross media publishing features in this blog.
News from SAP B1 "Remote Control" - CRM for Outlook
Microsoft Outlook is probably still the linchpin for many employees in offices around the world.
Two in One: 6 Reasons for Integrating CRM and ERP
CRM and ERP - two systems for one company. Using Customer Relationship Management and Enterprise Resource Planning separately as software ...
Part 2: Introducing CRM in B2B sales
In the first part of this series, we looked at which requirements CRM software for B2B sales should fulfil ...
Part 1: CRM in B2B sales
A CRM system is justifiably used in B2B sales in particular. The demands in sales have grown and good data management is ...
A bond for (successful) life: ERP and CRM linked
ERP and CRM linked? This is not only desirable, but necessary for a company's success. Especially for small and medium-sized companies ...
ERP&CRM - Part 3: Integration options
You can get around the integration of CRM and ERP. We dealt with why integration is necessary in the first ...
