Two in One: 6 Reasons for Integrating CRM and ERP

CRM and ERP - two systems for one company. Customer Relationship Management and Enterprise Resource Planning separately as software is quite common practice. Nevertheless, integrating the two systems also has its advantages. Six reasons in favour of CRM and ERP speak in one:

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Reason 1: Usability

It is true that most people are used to jumping between many different functions through the variety of apps on their smartphone. Nevertheless, this modular variant is rather unpopular in the workplace. Perhaps because the interface of CRM and ERP systems is a little more complex, perhaps also because dealing with this software is more of a duty than an optional extra. It therefore makes sense to invest sufficient time in training. If a company has CRM and ERP in one, this makes it easier to communicate the functions and processes of the systems. Apart from that, it is often easier and quicker to operate everything from one system.

Reason 2: Deep insights into CRM and ERP !

Various functions support the analysis and evaluation of data in both ERP and CRM systems. This transparency is necessary for company management to make decisions. An integration of both software would enable an even better evaluation of data and figures. Customers and companies interacting at a glance.

Reason 3: At the right time, the right system

When a company takes its first tentative steps, it usually only needs the functions of CRM software. However, as things get better and better, the day-to-day running of the company has completely different requirements. Then good advice is expensive and the integration of an ERP solution can't happen quickly enough - however, the first mistakes often have to be ironed out at this point due to a lack of the right software. If both systems are integrated, this problem logically does not occur. Young companies would therefore be well advised to opt for a complete solution. Flexible solutions such as SAP Business One, which are designed for the growth of a company, are particularly suitable.

Reason 4: Up and down in one

"Economies of Scale" or also Economies of scale create what defines a company in our market as large and successful. Whilst sales are rising, expenditure is falling. This task falls largely to our two title systems. By integrating CRM and ERP, this process can be more controlled and perhaps even accelerated.

Reason 5: One for all and all for one

Even in small and medium-sized companies, the number of employees dealing with business transactions is considerable. This is also reflected in the respective company software. Problems often arise when functions are not designed in such a way that data can be stored correctly and processes are traceable. In the worst case, only one employee actually has an overview of the respective process. Good systems should of course prevent this. If ERP and CRM are separate, there is no standardised work process, at least here. Integration would prevent this.

Reason 6: "Supporting" the support team

An unavoidable scenario in everyday business life: something isn't working as it should and suddenly you're stuck in a holding pattern. Sometimes exhausting, but unavoidable. Fortunately, many providers can offer the right support for your system. The more systems, the more support - you would think. However, when ERP and CRM are integrated, it is (often) easier to recognise problems and resolve them (in the long term).

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