Once we lived in the countryside, then in cities and from now on in the network. So says the film "The Social Network". That it is not only those social networks that are tearing down the boundaries between the real and the digital world is shown by the success stories of online commerce and the Online shops.
Integration of the processes
In the process, companies that were previously in the Ecommerce were not active, how important it is to unify all sales processes. merchandise management, product management, supplier connection, logistics and marketing ? all this is also part of the online market world. The flexibility made possible by e-commerce can only be achieved by integrating these processes.
Online shops to be fully integrated
According to a survey by Poet, only about one in four companies has an online shop that is integrated in marketing as well as in the CRM and ERP system. The good news: every third company in the survey wants to integrate its web shop into all processes in the coming years.
Online shops as data suppliers
Or the other way around? Because the clicks, purchase histories and offers are, in conjunction with the integration of corresponding tools, for the analysis of customer behaviour and thus valuable for the entire distribution. The improved sales opportunities are also the main incentive to integrate e-commerce. Of course, the holistic automation that good process packages can guarantee is also pleasant. Apart from the necessity in competition ? because only those who are on the net really are.
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