Particularly in B2B sales, a CRM system finds its justified use. The demands in sales have grown and good data management is not only an advantage, but a necessity. We have listed here which process the system accompanies and which advantages these applications have.
Read MoreERP&CRM - Part 2: Defining business processes
If CRM and ERP are to work together, the business processes need to be redefined and the existing data models reviewed.
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