Part 2: Introducing CRM in B2B sales
21 Dec

Part 2: Introducing CRM in B2B sales

CRM software guarantees automatic success - this misconception runs deep. The advertising promises made by manufacturers of software specifically for B2B sales are certainly partly to blame. Although these can come true, they require commitment on the part of the company.

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Systematically manage sales with the sales funnel
28 october

Systematically manage sales with the sales funnel

Although there is Customer Relationship Management (CRM) software, re-engaging customers continues to be difficult for many companies. It is rare for firms – Apple being the best example – to repeatedly create demand for their offerings with new products. Instead, a company must entice customers through other means.

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