Part 2: Introducing CRM in B2B sales
21 Dec

Part 2: Introduce CRM in B2B sales

CRM software guarantees automatic success - this misconception runs deep. The advertising promises of the manufacturers of software especially for B2B sales are certainly partly to blame. These may prove to be true - but they need commitment from the company side.

Read More
Systematically manage sales with the sales funnel
28 october

Systematically manage sales with the sales funnel

While there is (CRM) software for "customer relationship", winning new customers still proves difficult for many companies. It is rare that companies - Apple being the best example - are able to create demand for their products with new products. Instead, a company has to lure customers with other means.

Read More