Part 2: Introducing CRM in B2B sales
21 Dec

Part 2: Introducing CRM in B2B sales

CRM software guarantees automatic success - this misconception runs deep. The advertising promises made by manufacturers of software specifically for B2B sales are certainly partly to blame. Although these can come true, they require commitment on the part of the company.

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Systematically manage sales with the sales funnel
28 october

Systematically manage sales with the sales funnel

While there is (CRM) software for the customer relationship, acquiring new customers is still proving difficult for many companies. It is rare for companies - Apple is the best example - to be able to create demand for their products time and time again with new products. Instead, a company has to lure customers with other means.

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