Two in One: 6 Reasons for Integrating CRM and ERP
3 Nov

Two in One: 6 Reasons for Integrating CRM and ERP

CRM and ERP - two systems for one company. Using Customer Relationship Management and Enterprise Resource Planning separately as software is quite common practice. Nevertheless, integrating the two systems also has its advantages. Six reasons in favour of CRM and ERP in one:

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Online shops are also part of this
24 Feb

Online shops are also part of this

Once we lived in the countryside, then in cities and now on the internet. That's what the film "The Social Network" says. The success stories of online retail show that it is not only social networks that are tearing down the boundaries between the real and digital worlds.

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Part 2: Introducing CRM in B2B sales
21 Dec

Part 2: Introducing CRM in B2B sales

CRM software guarantees automatic success - this misconception runs deep. The advertising promises made by manufacturers of software specifically for B2B sales are certainly partly to blame. Although these can come true, they require commitment on the part of the company.

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ERP&CRM - Part 3: Integration possibilities
27 Aug

ERP&CRM - Part 3: Integration options

There is no getting round the integration of CRM and ERP. We discussed why integration is necessary in the first part of this series. In the second part, we looked at the necessary business processes. Whether all-in, only all systems or two software solutions from different providers - a lot is possible with CRM-ERP integration.

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Systematically manage sales with the sales funnel
28 october

Systematically manage sales with the sales funnel

Although there is Customer Relationship Management (CRM) software, re-engaging customers continues to be difficult for many companies. It is rare for firms – Apple being the best example – to repeatedly create demand for their offerings with new products. Instead, a company must entice customers through other means.

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